Does Price Make the Whiskey? Notes on a $13-to-$200 Blind Tasting
The premise is the oldest bar-stool argument there is, dressed up for a camera: line up a range of whiskeys from a $13 bottle to a $200 one, strip the labels, and see whether the palate can tell what the price tag insists is true. It's a good question — maybe the only honest way to ask it — because once the glass is anonymous, all the marketing money in the world stops speaking for the liquid…

